NMA Podcast

Archive

December's edition | 11/12/08

CondeNet International's Amanda Anthony explains how the publisher's online plans are ramping up for 2009, while Matias Palm-Jensen, CEO of Swedish agency Farfar, discusses his agency's award-winning approach, and Audi UK's head of marketing Peter Duffy talks about moving the car company's use of the web from promotional to transactional. Plus the NMA team ask whether Nintendo is breaking the unwritten rules of social networks with its latest marketing campaign.

Novembers' edition | 28/11/08

Gayle Troberman, Microsoft's general manager, advertising & customer engagement embraces the complexity of online advertising, plus the trends emerging from the European Advertising Association's Mediascope Europe Study.

October's edition | 31/10/08

This month's New Media Age podcast comes from the Interactive Marketing and Advertising Awards at the Royal Lancaster Hotel. The judges explain what marked out the winning entries, and the winners themselves describe how their campaigns were developed and the results they achieved. Plus Absolute Radio's brand director Chris Lawson on the importance of interactive media, and the New Media Age team discuss the month’s most important stories.

26/09/2008 Edition | 26/09/08

This month sees New Media Page publish its Top 100 Interactive Agencies Guide for 2008. It finds the sector guardedly optimistic about the future, following a second consecutive year of double digit growth. The NMA team and digital agency heads discuss how prepared the industry is for an economic downturn, and what the future holds for the sector.

12/09/2008 Edition | 12/09/08

In this week's edition, we talk to Lloyd Salmons, chair of the IAB's new social media council. And the NMA team discusses high street retailers' growing use of interactive marketing, and Yahoo's moves to rebuild it's brand. The NMA Podcast is returning to a monthly frequency. The next edition will appear on 26 September, and will be an NMA Top 100 Interactive Agencies guide special. After that the podcast will come out on the last Friday of the month.

05/09.08 Edition | 05/09/08

In this week's edition Google's product management director for EMEA Eric Tholome explains the thinking behind the launch of the Chrome browser, and the NMA team look in detail at what this means in the browser wars. Plus ITV's latest plans for broadband video around sport.

28/08/08 Edition | 29/08/08

Hasgrove CEO Rod Hyde discusses how he plans to build the biggest digital agency in the North West. News International merges it's mobile division into central operations and Orange, with i-level, becomes the first brand to test third party ad serving on Google's display network.

22/08/08 Edition | 22/08/08

Virgin Media TV head of digital Tanya Carus Blacher explains the company's plans for commissioning multi-platform content. Price comparison sites look to cash-in on cash strapped consumers' eye for a bargain and Harper Collins leads publishing into the digital future.

15/08/08 Edition | 15/08/08

McDonald's marketing director Jill McDonald explains the company's approach to agencies. Facebook and Apple take different approaches to monetising web apps. And premium-rate voting returns to TV.

08/08/08 Edition | 08/08/08

In this week's edition, Barry Houlihan, CEO of Mobile Interactive Group, talks about the return of SMS voting to TV. Plus the NMA team discuss the industry response to the IAB's recommended standards for online video advertising, and the barriers facing the development of planning and buying for mobile advertising.

01/08/08 Edition | 01/08/08

In this week's edition, New Look explains why it's launching a closed social network; what's behind T-Mobile's launch of long-form video content across handsets and PCs; and privacy still dominates the agenda at the AOP's Behavioral Targeting Forum.

25/07/08 Edition | 25/07/08

In this week's NMA Podcast, experts from The Searchworks and I-Spy Search discuss the implications of Google calling time on it's controversial Best Practice Funding scheme. Plus the NMA team ask if the days of separate digital marketing teams are numbered, and look at the NFL's use of interactive media in bringing American football back to the UK.

18/07/08 Edition | 18/07/08

In this week's edition, Phil Guest, regional MD of Habbo Europe, talks to Luan Goldie about the re-emergence of virtual worlds. Plus the NMA team discuss some research commissioned by the magazine that shows just how uneasy consumers are about the targeting of online advertising, and ITV's first steps back into the premium rate market.

11/07/08 Edition | 11/07/08

IN this week's NMA Podcast, NMA deputy news editor Will Cooper talks to Microsoft UK online services group VP Chris Dobson about the evolution of search marketing. The NMA team discusses the failure of mobile commerce to take off and some surprisingly good news for red button advertising.

04/07/2008 Edition | 04/07/08

In this week's NMA Podcast, Microsoft's senior vice president of strategic partnerships, Yusuf Medhi, talks about the software giant's acquisition plans following the failure of its bid to buy Yahoo!. Plus Winston Binch of US hot-shop Crispon Porter + Bogusky explains how digital agencies are moving up the pecking order, and the NMA team discuss the role of search in brand-building.

27/06/08 Edition | 27/06/08

In this week's NMA podcast, we talk to the winners of the NMA Effectiveness Awards 08 live from this week's ceremony at the Grosvenor House hotel. Plus we get reaction from visitors to this week's Online Media and Marketing Show to our front page story this week revealing media agencies' revelation that ad budgets are being cut as the credit crunch finally hits our industry.

20/06/08 Edition | 20/06/08

In this week's NMA podcast, Cary Marsh, founder of video sharing service Mydeo, talks about the changing face of online video and the launch of her business-to-business offering. Plus the NMA team take a look at why Tesco is integrating its Clubcard onto mobile, and why the problems of ads appearing next to inappropriate content is back in the news.

13/06/08 Edition | 13/06/08

In this week's NMA podcast, Microsoft's corporate VP, strategic and emerging business development Dan'l Lewin talks about how the software giant works with entrepreneurs, and where the hot technology areas are. Plus the NMA team discuss Sony Ericsson's growing involvement with grassroots music as it takes on Nokia, and take a look at the M&A trends in the agency market.

06/06/08 Edition | 06/06/08

In this week's podcast deputy editor Nic Howell talks to Peter Gabriel about the public launch of The Filter, a filtering system for online content. Plus the NMA team discuss the digital creativity impact of Orange's new online campaign and research from the Press Complaints Commission finding nine out of ten people wanting tighter regulation of personal information on social networks.

30/05/08 | 30/05/08

TV production agencies are increasingly moving to 360-degree content strategies. With the launch of the second series of 'Secret Diary of a Call Girl', Paul Shurey, head of new media at the show's production company Tiger Aspect, discusses how bespoke content is crucial for success online. Plus the NMA editorial team discusses Asda and its plans to launch an etail site for its George clothing range.

23/05/08 Edition | 23/05/08

In this week's podcast Luan Goldie talks to Alex Miller, head of i-level's social media unit Jam about the opening up of the social web, following recent initiatives from Google, MySpace and Facebook. And following this week's video special - also hosted as a digital edition on the website this week - the NMA editorial team discuss how brands are finding online video advertising a tough nut to crack.

16/05/08 Edition | 16/05/08

In this week's NMA Podcast, Sky News presenter Martin Stanford and producer Simon Bucks talk about the show's first online-only offering, Sky News Unplugged. Plus the NMA team unpick the thinking behind ITV's plans to buy an ad sales house, and discuss NMA columnist Nigel Walley's controversial view of the BBC iPlayer.

09/05/08 Edition | 09/05/08

Following Google's launch this week of trademark bidding in paid search advertising, Will Cooper talks to Mark Fagan, search director at Golley Slater Digital, about the impact this will have on advertisers. Plus the NMA editorial team discuss this week's research from the IAB and Thinkbox examining the impact of combining TV and online in marketing campaigns.

02/05/08 Edition | 02/05/08

In this week's NMA Podcast, Digitas president Chris Clarke and Avenue A/Razorfish MD Chris Perry discuss what impact global brands moving online is having on the UK agency sector. Plus the NMA team look at Microsoft's moves to challenge Google in the search space, and what UK media properties are doing as the proportion of overseas visitors to their sites nears two-thirds.

25/04/08 Edition | 25/04/08

In this week's NMA Podcast, Orange head of digital & direct marketing Spencer McHugh about the company's new strategy of marketing to pay-as-you go users by offering free access to social networks. Plus the NMA team look at why branded widgets on Facebook are struggling to attract users, and why the difficulty making money from mobile content could see operators cut out of the value chain.

18/04/08 Edition | 18/04/08

Feargal Sharkey, former Undertones singer and now chief executive of British Music Rights, discusses the cross-industry response to the Gower Report on digital music copyright and the changes being wrought to the music industry. Plus the NMA team examines the impact of Google relaunching its Content Network and considers the role of digital media for drinks brands.

11/04/08 Edition | 11/04/08

An industry confident about growth, but concerned about the Government's level of support and understanding. That's the picture that emerges from the first NMA and YouGovCentaur survey. The NMA team is joined by AOP director Ruth Brownlee to discuss the survey's findings and compare them to the results of the AOP's 2007 Membership Census. Plus the latest on the battle for Yahoo.

04/04/2008 Edition | 04/04/08

Colleen DeCourcy, chief digital officer at TBWA Worldwide and this year's president of the Cyber Lions jury at Cannes, outlines the challenges facing the digital advertising industry and explains what she's looking for from the awards entries. Plus the NMA team looks at the industry's latest initiative to combat cyber-bullying, and whether recent moves by McDonald's and Warner Bros signal the beginning of a mobile advertising boom.

28/03/2008 Edition | 28/03/08

Andrew Keen, author of The Cult Of The Amateur and self-styled anti-Christ of Silicon Valley, talks about social networks and the importance of paying for content. Plus the NMA team looks at the return of deep linking, this time to video content, and the findings of the Byron report into child safety online.

20/03/2008 Edition | 20/03/08

Behavioral targeting company Phorm has become a lightning rod for privacy concerns around online advertising. In this week's podcast, company founder and CEO Kent Ertugrul responds to the criticisms. Plus new research into how people respond to advertising around online video, and the NMA team look at the latest developments in the Yahoo takeover saga.

14/03/08 Edition | 14/03/08

Toby Coppel, CEO of Yahoo! Europe discusses Yahoo! Buzz and the changes to Yahoo! Search; Andrew Nichols, head of mobile and partnerships at Dennis Publishing talks about expanding the Monkey brand into mobile TV; and the NMA team take a look at the week's breaking news as AOL swoops for Bebo and Google announces a free ad server.

07/03/08 Edition | 07/03/08

In this week's NMA Podcast, the growing tension between social networks and applications developers as the networks look to increase ad revenue; why Channel Four Education is moving 6m pounds from TV into cross-media commissions; and MTV's view of the mobile video market.

29/02/08 Edition | 29/02/08

Microsoft and Google are examining ways to move on from the "last click win" model for online advertising. Analytics expert Matthew Tod, CEO of Logan Tod, explains the significance of the moves and highlight the privacy concerns they raise. Jaime Cohen Szulc of Eastman Kodak talks about Kodak's rebirth and its views of the future, and the NMA team look at the significance of the first signs that Facebook's growth might be stalling.

22/02/2008 | 22/02/08

In this week's NMA Podcast, Fortune Cookie's director of accessibility explains what a British Standard for accessibility will mean for web site owners and agencies. NMA's search expert Will Cooper hears about the rise of multi-media search at Search Engine Strategies and the IAB's Engage For Search event, and the NMA team pick over the bones of the week's news.

15/02/08 edition | 15/02/08

Mobile World Congress in Barcelona this week is the mobile industry's biggest event, packed with deals, launches and announcements. In this Friday's NMA Podcast, we'll have an on-the-spot report from our mobile correspondent Alex Farber. We'll also be talking to Duncan Jennings of super-affiliate Econversions ahead of NMA's special report on the affiliate market in the 21.02.08 issue. And the NMA team will be discussing Universal's move into television with IPTV channel Bugeye, and the latest in Microsoft's bid for Yahoo.

08/02/08 Edition | 08/02/08

An NMA Podcast special this week, as the team examine Microsoft's bid for Yahoo. With studio guests Dan Clays, MD of media agency BLM Quantum, and Tony Samios, COO of search specialists Steak, NMA journalists discuss the potential ramifications of the deal for the search sector and the broader online advertising market, as well as how the bid might progress.

01/02/2008 Edition | 01/02/08

This week the Government threatened legislation to settle the dispute between the music industry and ISP's over who should bear the cost of illegal file sharing. In this week's podcast, the NMA team discusses whether this is a failure of the industry to build consensus and lobby effectively. And with more media owners getting into retail, NMA's retail correspondent Will Cooper explains the thinking behind the moves, and Jill Orr, MD of CNET Networks UK talks about her company's experience in the sector.

25/01/08 Edition | 25/01/08

In this week's NMA Podcast, Mama Group MD of media and digital Adrian Coultas-Pitman talks about the role of social media in live music. Anita Fox, head of marketing communications, Volvo Cars UK, explains why she's integrated her on and offline marketing teams. And the NMA team look at LinkedIn's expansion plans and ask why everyone's still obsessed with which social network has the biggest audience.

18/01/2008 Edition | 18/01/08

Michael Nutley, Justin Pearse and Ed Dorrell discuss the impact of Procter & Gamble head of interactive Emma Jenkins' call for digital agencies to focus more on ROI. Also Gavin Ailes, business director of The Searchworks, talks about ABCE's move into auditing services for the search sector.

11/01/2008 edition | 11/01/08

The NMA Podcast goes weekly, with the team discussing the most significant stories of the past seven days. In this edition, Michael Nutley, Justin Pearse, Nic Howell and Ed Dorrell consider the potential fall-out from Panorama's investigation into the threats facing children using social networks. The move by companies selling high fat, salt and sugar foods to stop using a loophole to advertise them to kids online. And whether 2008 will be the year online portals such as AOL and Yahoo! really make an impact in the mobile space.

December's edition | 06/12/07

The next generation of virtual worlds will be under discussion in this month's podcast. Anne Wood, founder and creative director of children's TV production company Ragdoll talks about her company's first move into the area with Tronji, while Cindy Rose, SVP and MD EMEA, Walt Disney Internet Group, explains the thinking behind Disney's virtual world initiatives. And there will be NMA's usual look behind the most important events of the month.

November's Edition | 16/11/07

Hear more from the 2007 Interactive Marketing and Advertising Awards in this month's NMA Podcast, including interview with award winners, and comments from the judges about why they won. Plus Dele Atanda, global digital marketing business partner at drinks giant Diageo, talks about the problems facing digital agencies as brands look to make the most of virtual worlds.

October's edition | 01/10/07

NMA's October podcast is a Top 100 Interactive Agencies 2007 special. NMA editor-in-chief Michael Nutley, editor Justin Pearse and deputy editor Nic Howell look behind the results of this year's survey, and talk to the heads of chart-topping agencies Sapient and Isobar. They also look at the current rash of start-ups with Martin Brooks of Workclub and Chris Shields of Amigo Digital.

September's edition | 01/09/07

Agency network Aegis bought Marvellous Mobile six months ago. Marvellous MD Jon Carney talks to NMA about the growth of mobile advertising, and the way the networks are attempting to integrate it into their offerings. Plus John Whittingdale, chairman of the Department of Culture Media and Sport Select Committee discusses the prospect of government regulation of the internet, and the NMA editorial team look at the issues surrounding brands building their own social networks.

August's edition | 01/08/07

Baroness Peta Buscombe, CEO of the Advertising Association, is coordinating industry response to calls for government regulation of advertising. In the August NMA Podcast she explains the problems facing advertising's culture of self-regulation, while NMA editor-in-chief Michael Nutley, editor Justin Pearse and deputy editor Nic Howell look at the growing pains facing online advertising. In addition, Procter & Gamble corporate marketing director Roisin Donnelly explains how mobile marketing and social networks are affecting the FMCG giant's approach to marketing.

July's edition | 01/07/07

The July podcast comes from the NMA Effectiveness Awards 2007, where we talked to some of the winners and the judges who picked them out. In addition, NMA editor-in-chief Michael Nutley, editor Justin Pearse and news editor Ed Dorrell discuss the key themes from last month's OnlineMarketing07 show, and Kellogg's marketing operations and media controller David Walker talks about the company's digital strategy.

June's edition | 01/06/07

This month's NMA Podcast brings together Graeme Rogan, head of online sales at EMI and Beth Appleton, head of digital and business development at V2 to discuss what direct to the consumer will mean for bands, retailers and the industry itself. The Cannes advertising festival takes place later this month, so NMA talks to Cyber-Lions jury chairman Tom Eslinger of Saatchi & Saatchi about what he's hoping to see among the entries. Sapient's chief creative officer Gaston Legorburu talks about the evolution of the agency model.

May's edition | 01/05/07

Incoming IPA president Moray MacLennan last week told the institute that digital wouldn't be part of his agenda for the next two years. In the NMA podcast for May he explains what he meant, and what he thinks the IPA's role should be be going forward. Also this month, NMA has joined forces with sister title Brand Strategy to produce the Digital Branding supplement, which includes exclusive research into the role of advertising in social media. We look at the findings in detail with Stephan Shakespeare, CIO of research company YouGov. And following the launch of ITV.com and the greenlighting of the BBC's iPlayer, NMA brings BBCi controller Rahul Chakkara, MD of ITV Broadband Annelies Van den Belt and MD of new media at Channel 4 Andy Taylor together in the studio to discuss what TV on demand means for the future of broadcasting.

April's edition | 01/04/07

Last month the Internet Advertising Bureau announced that online advertising was worth £2bn last year. We ask IAB head Guy Phillipson, Glue London founder and CEO Mark Cridge, i-level founder Andrew Walmsley and BSkyB director of online and partner marketing Scott Gallagher what the significance of this figure is, and what the challenges are for the industry going forward. Orange head of TV and video Deborah Tonroe and independent media advisor Morgan Holt discuss the future of mobile TV, and Richard Dunmall, senior vice president and MD Europe of Atlas and Media Brokers talks about the challenges facing ad serving companies. To listen via your mobile, text mobcast to 82222, this message will be charged at your standard text rate. A few moments later you will receive a WAP link to the NMA mobcasting portal, costing 25p. Bookmarking the site will mean you are not charged for the link next time you use it. Downloading the mobcast will be charged at your normal operator tariff.

March's edition | 01/03/07

Conde Nast managing director Nicholas Coleridge explains the thinking behind the relaunches of Vogue.com and GQ.com; Direct Marketing Association chair Rosemary Smith outlines her agenda for the organisation; and Don Elgie, founder of diversified marketing services group Creston, talks about the advantages he believes he has over his bigger rivals.

February's edition | 01/02/07

Alex Bogusky of hot US agency Crispin Porter + Bogusky talks about online creativity and the demise of traditional advertising. Michael Steckler,Microsoft business planning and development director, EMEA regional ad-sales, and Jo Lyall, managing partner at Mindshare Interaction discuss claims that the big portals are failing to offer inventory that meets advertisers needs. And Nic Howell asks public relations guru Lord Tim Bell why he's integrating a search function into his PR company.

December's edition | 01/12/06

Steven Starr of Revver, talks about how Revver are trying to monetise user generated content. Chris Salmanpour of MSN UK and Jonathan Beeston of Efficient Frontier discuss the need for a code of conduct in the search marketing industry. Michael Nutley talks to Sharon Baylay of Microsoft Online Services Group UK.

November's Edition | 01/11/06

Mike Chowney of Ogilvy and Nick Hynes of IMW discuss who is best placed to handle the boom in search marketing. Mike Hughes of ISBA talks about the role of ISBA going forward. The Interactive Marketing and Advertising Awards 2006.

October's Episode | 01/10/06

Luke Taylor of LBI and James Sanderson of Glue discuss the key factors shaping the interactive agency sector. Simon Waldman of the Guardian Media Group talks about the challenges facing digital media brands. Tim O'Reilly talks about Web 2.0.

September's edition | 01/09/06

Interview with Yahoo! UK's Blake Chandlee, opinion on IASH's auditing methods and what Sky View's audience research means for iTV ads.

August's Edition | 01/08/06

Interviews with ISBA's John Clare and Peugeot's Colin Bernard; reports on paid search and the IAB and more news on MTV's new channel Flux and the potential of UGC advertising.

July's Edition | 01/07/06

Cannes Lions review; Interview with IPA's Hamish Pringle; and A look at the future of mobile marketing.

The NMA Effectiveness Awards | 01/06/06

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